top of page

Marathon Group

Empowering Your Automotive Business

About
Us

Our Story

Founded in 2003, Marathon Group was established with the mission of creating a collective where skilled automotive strategists with a passion for collaborative thinking can thrive without creative boundaries. This vision has resulted in a company dedicated to empowering marketing and management teams to drive dealership success beyond traditional practices and expectations. With expertise in creating high-impact, high-traffic environments, we deliver innovative solutions that elevate our clients' performance in the competitive automotive market. Under Tai Bor's leadership, Marathon Group continues to shape the future of automotive marketing and management, championing ethics and fair market practices that benefit all parties involved.

Who We Are

Marathon Group is the premier automotive marketing and management firm, committed to shaping the future of the industry with unparalleled dedication and expertise. Leveraging decades of experience, our team possesses a deep well of knowledge in strategy development, process optimization, specialized training, and financial acumen. We understand the intricacies of the automotive culture, allowing us to tailor our services to meet the unique needs of each client. Our commitment to innovation drives us to develop cutting-edge solutions that not only enhance the customer experience but also propel market growth. By partnering with us, you gain a decisive advantage within your market territory, ensuring that your business thrives in an increasingly competitive landscape. At Marathon Group, we don't just follow industry trends; we set them, positioning our clients for sustained success in the ever-evolving automotive world.

Our Vision

Our vision is to revolutionize automotive marketing and management by championing continuous innovation with a customer-centric philosophy. We aspire to be the catalyst for our clients' success, leveraging cutting-edge technology and deep industry expertise to establish new standards of excellence in the automotive sector. By consistently pushing the boundaries of what’s possible, we aim to reshape the industry and empower our clients to achieve unprecedented growth and success.

About Us

Our Services

Staffed Events & Management

Over the past three decades, we've successfully produced over 3,000 on- and off-site staffed events, perfecting the delicate formula that maximizes productivity while mitigating liability for our dealer clients, delivering unparalleled results.

Strategic Marketing

Our customer retention marketing strategies are designed to help you build long-lasting relationships with your clients, fostering loyalty and maximizing retention. Combined with our expertise in factory co-ops and our industry-leading one-pay financing model, we enable our dealer clients to reap the full financial benefits with minimal exposure.

What We Offer

GRC &
Remote Services

Our GRC (Governance, Risk Management, and Compliance) and remote services safeguard your dealership’s operations while enhancing efficiency and profitability. We ensure compliance with industry regulations, minimize risks, and optimize processes, all with expert support accessible anytime, anywhere. With our GRC and remote services, your dealership remains protected and well-positioned for growth.

Forward
Thinking

At Marathon Group, we integrate advanced technology, leveraging AI and sophisticated algorithms to optimize outcomes and drive innovation. Our approach streamlines your operations, providing data-driven insights that enhance efficiency and boost productivity. By staying ahead of industry trends, we ensure your business not only adapts to the evolving market but also leads with solutions that deliver sustained success and a competitive edge.

General Consultation

Our team provides expert consultation services, leveraging decades of management experience and profound industry knowledge to empower your business with strategies that fuel sustainable growth and long-term success. We don’t just offer advice—we deliver tailored insights that address your unique challenges, turning potential into measurable performance. With our guidance, your business is equipped to navigate complexities, seize opportunities, and achieve your strategic objectives with confidence.

Why Choose Us

Technology Integration & AI

We are at the forefront of technology integration and AI utilization, setting new benchmarks in automotive marketing and management. Our comprehensive suite of services integrates advanced technology with proven strategies to deliver exceptional results. By employing sophisticated algorithms and data-driven insights, we precisely target and engage impactful demographics, enhancing campaign effectiveness to deliver a substantial return on investment. Dealers nationwide recognize and commend our innovative approach, which uniquely combines state-of-the-art technology with deep industry expertise. This fusion of cutting-edge solutions with battle-tested experience allows us to craft strategies that are tailored to the evolving needs of today's dealership operations, positioning our clients for sustained success in a competitive market.

Decades of Management Experience

With decades of experience across every sector of the automotive industry, we offer unparalleled expertise that drives client success. Our extensive background includes luxury, new, and used vehicle sales, finance solutions, marketing, fixed operations, and customer relations, providing us with a deep understanding of industry nuances. This knowledge enables us to anticipate trends, tackle challenges, and implement strategies while consistently exceeding expectations. By partnering with us, you gain a team that leverages its vast experience to drive growth, enhance performance, and secure a competitive edge in the dynamic automotive landscape.

Impeccable Reputation

Marathon Group is widely acclaimed for its exemplary reputation in the automotive industry, setting the gold standard for excellence and trustworthiness. Our unwavering commitment to quality, integrity, and client satisfaction has earned us a distinguished place as a leader in our field. We pride ourselves on consistently exceeding expectations and delivering results that reflect our dedication to upholding the highest standards of professionalism and reliability. Our reputation is a testament to our expertise and the lasting relationships we build with clients, partners, and industry peers.

Why Us

Contact
Us

Get in touch with us to explore how our automotive marketing and management solutions can drive success for your business today!

Phone:​ (718)404-4710

Thank You!

Contact Us
  • White Facebook Icon
  • White Twitter Icon

© 2003 by Bor Equity Solutions

bottom of page